Rochelle Sara is a swimwear line positioned at the apex of form and function. It champions clean lines and timeless silhouettes that reflect the belief that swimwear, like any wardrobe staple, should showcase its wearer’s character. Every detail is carefully considered, with the collection’s refined specialty fabrics sourced from Italian mills and selected for their beauty, durability and utility. Minimal by design, Rochelle Sara embodies the elegance of ease and evokes the optimism of leisurely, sun-soaked days.

Rochelle Sara grew up in Florida, where a childhood spent as a competitive swimmer manifested an affinity for the versatile nature and individual language of swimsuits. This early appreciation coupled with over a decade of experience working in New York’s fashion industry inspired the creation of Rochelle Sara swimwear.